The Economist (BBDO)

Let’s start out with my favorite- The Economist (BBDO)

economist

Pic 1) What a great use of surroundings! (My personal favorite)

economist-balloon-clio

Pic 2) A fantastic example of non-traditional medium that works so well with the imagery and the message. A balloon expands just as your brain expands from The Economist. Great!

the_economist_lightbulb_0jpeg

Pic 3) Once again a fantastic use of outdoor media. Try not to be inspired by a giant light bulb turning on above your head!

This campaign, in my opinion, is the quintessential piece de resistance of advertising. With little, even sometimes no copy or imagery, these ads leave such a lasting and dramatic impact on the viewer. This is truly minimalism at its best. Carl Andre would be so proud!