The Economist (BBDO)

Let’s start out with my favorite- The Economist (BBDO)


Pic 1) What a great use of surroundings! (My personal favorite)


Pic 2) A fantastic example of non-traditional medium that works so well with the imagery and the message. A balloon expands just as your brain expands from The Economist. Great!


Pic 3) Once again a fantastic use of outdoor media. Try not to be inspired by a giant light bulb turning on above your head!

This campaign, in my opinion, is the quintessential piece de resistance of advertising. With little, even sometimes no copy or imagery, these ads leave such a lasting and dramatic impact on the viewer. This is truly minimalism at its best. Carl Andre would be so proud!