Melt the ad and freeze the audience!

This is an extremely creative idea created by Greenpeace. Greenpeace is well known for the chaos they create, but this is actually one of their tamer approaches. However, the fact that it is tame does not mean that it’s not effective and also totally interesting. And the fact that they can come up with a unique ad about global warming when these campaigns have been done to death is equally impressive.

The idea:

The viewer walks by the billboard to find a frozen block of ice on the wall. However, throughout the day, the sun melts the ice to expose the copy behind the ice on the board. Also, the ice water drips down into a model of a cityscape, drowning the city in water. This melting ad will definitely makes some passers by freeze in the tracks. Very clever Greenpeace!

greenpeacemelting

PS: I also really dig installation pieces, so this is really cool to me.

Do Not Pass Go (without noticing this)!

I came across this piece of street art at boingboing.net. It is a piece from Monopoly painted on the sidewalk. Its just  so beautifully obvious, but I am not sure if anyone has ever really done a full campaign like this before. This could be a great idea for a campaign for the right company, or just for Parker Brothers. Not sure if anyone has done it before though.

_luxurytax

GlaxoSmithKline Pandol

Here is a pretty cool example of how simple interaction in flash animation can make a lasting impact for consumers. As a new student of Flash, I love to see companies making use of the medium to help strengthen their advertising campaigns. This is just some simple user interactivity that helps to hammer home (no pun intended- see the ad to see what I mean) the idea that Pandol offers fast acting relief to a pounding headache. This ad was created by Memac Ogilvy out of the UAB.

See the link below to view the ad at Ads of the World. It isn’t the most visually clean piece of flash animation I have seen, but they took the concept and executed it cleanly with great effect. Examples of ‘flashvertising’ such as this are why I am learning how to use this fantastic interactive design tool.

headache

The Economist (BBDO)

Let’s start out with my favorite- The Economist (BBDO)

economist

Pic 1) What a great use of surroundings! (My personal favorite)

economist-balloon-clio

Pic 2) A fantastic example of non-traditional medium that works so well with the imagery and the message. A balloon expands just as your brain expands from The Economist. Great!

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Pic 3) Once again a fantastic use of outdoor media. Try not to be inspired by a giant light bulb turning on above your head!

This campaign, in my opinion, is the quintessential piece de resistance of advertising. With little, even sometimes no copy or imagery, these ads leave such a lasting and dramatic impact on the viewer. This is truly minimalism at its best. Carl Andre would be so proud!