Today is the day!

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Well, today is the day. The Super Bowl is around the corner and that means the years best commercials all meet in one place. For $3 Million for 30 secs, they better be the years best. I was reading that this year, Doritos is offering the winner of their “Crash the Super Bowl” contest an extra $1 Million bonus if the spot takes number one in the USA Today poll on Monday. They are going to need some luck however, seeing as how Budweiser  has taken the top spot for the last 10 years. I am hoping “New Flavor Pitch” wins because that spot is classic and I actually think has a chance, especially recognizing the core demographic of the Super Bowl. Regardless of who comes out on top, with the $3 Million price tag this year, I am expecting some great spots and am really looking forward to the ads, oh yeah, and the game!

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Marketing yourself

I recently came across this article on Ad Age and thought it brought up a few good points. As a marketing student with a major interest in the field of advertising, I often see a major disconnect between the two disciplines. Many may expect that marketing and advertising are very similar in college, and in some ways, they are. However, I do see that many advertising majors (which is in the School of Journalism at OU) lack analytical as well as professional sales tools. Many marketing students (in the School of Business) lack creative and writing tools. I have been fortunate enough to gain experience in both majors, which has helped me to develop a set of well rounded disciplines in my portfolio. As this artcle points out, it is a major advantage to understand both left brain and right brain processes to be successful in marketing and advertising, and I would certainly agree.

Welcome to the chaos!

It’s time to get chaotic. Creative chaos is waiting all around us, we just need to open our eyes and take advantage. Turn common into comical, or bring fame to tame. There are opportunities to use objects everyday and twist them, break them, flip them or mash them into something that will stop traffic and get people saying, “What in the…?”

Advertisers are always looking for ways to get attention. What better way than to get guerilla and turn the ordinary into something extraordinary. So let’s get creative cause a little (controlled) chaos. This blog will showcase the best in all things chaotic. Sometimes they are ads, sometimes they are not. My objective here is to get people to see the world from a different lens and maybe even step out of there comfort zone for a moment. Anyway, enough talking…Enjoy the show!

Play Muji

I came across this company on Adverblog. It is an interesting use of a well known medium, a calendar. Play Muji seems to be a company much like Ikea that we know here in the states. They appear to carry a lot of very stylish home  decor, storage, etc. They have created a flash website that is pretty clever in that instead of simply listing their products, they have created a product of the day sort of system using a calendar. I think this has a very interesting concept behind it that could be better utilized by advertisers and marketers. I see this as an opportunity to create an interactive online tool that users can use daily to keep track of their daily logs, but also be exposed to some cool new gadgets along the way. Kind of like those desktop “word of the day” calendars that re sold in every bookstore I have EVER been in. I don’t think that Play Muji has taken the interactivity of this calendar site to that level, but that may be a good next step in my opinion.

Here is a screenshot of the site.

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Take that Facebook

I found this ad again on Ads of the World (one of my favorite sites on the web). I absolutley love it. It is so clean and simple. They simply added a single letter to a well known icon among teens and college students to completely transform the pattern of thought. I love ads that can maintain such minimalism, yet make such a major impact.

And another reason I love this is because, over the last 4 or so years, I have seen facebook absolutely engulf the lives of college students. If they spent the time they are on facebook and instead read a book, this world would be a better place for it. I think this ad will make people think about their addictive habits to social networks like facebook.

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Great ad out of Brickman Agency in Isreal!

OU Ad Bowl

So I am in this group at OU called the OU Ad Association. Every year, we hold a competition to create mock Super Bowl ads for some of the more notable brands we tend to see every year during the big game. I created a poster for the Ad Bowl to advertise the event we are holding to show off and judge each others ads. So my idea plays off the fact that, nearly every year, the game itself is overshadowed by the ads. Well, OU does not usually have an amazing football team (although we are getting better), so I kind of spoofed that a bit with my ad. Hopefully the football team can forgive me, or at least not hurt me. 

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GlaxoSmithKline Pandol

Here is a pretty cool example of how simple interaction in flash animation can make a lasting impact for consumers. As a new student of Flash, I love to see companies making use of the medium to help strengthen their advertising campaigns. This is just some simple user interactivity that helps to hammer home (no pun intended- see the ad to see what I mean) the idea that Pandol offers fast acting relief to a pounding headache. This ad was created by Memac Ogilvy out of the UAB.

See the link below to view the ad at Ads of the World. It isn’t the most visually clean piece of flash animation I have seen, but they took the concept and executed it cleanly with great effect. Examples of ‘flashvertising’ such as this are why I am learning how to use this fantastic interactive design tool.

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