Play Muji

I came across this company on Adverblog. It is an interesting use of a well known medium, a calendar. Play Muji seems to be a company much like Ikea that we know here in the states. They appear to carry a lot of very stylish home  decor, storage, etc. They have created a flash website that is pretty clever in that instead of simply listing their products, they have created a product of the day sort of system using a calendar. I think this has a very interesting concept behind it that could be better utilized by advertisers and marketers. I see this as an opportunity to create an interactive online tool that users can use daily to keep track of their daily logs, but also be exposed to some cool new gadgets along the way. Kind of like those desktop “word of the day” calendars that re sold in every bookstore I have EVER been in. I don’t think that Play Muji has taken the interactivity of this calendar site to that level, but that may be a good next step in my opinion.

Here is a screenshot of the site.

playmuji

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GlaxoSmithKline Pandol

Here is a pretty cool example of how simple interaction in flash animation can make a lasting impact for consumers. As a new student of Flash, I love to see companies making use of the medium to help strengthen their advertising campaigns. This is just some simple user interactivity that helps to hammer home (no pun intended- see the ad to see what I mean) the idea that Pandol offers fast acting relief to a pounding headache. This ad was created by Memac Ogilvy out of the UAB.

See the link below to view the ad at Ads of the World. It isn’t the most visually clean piece of flash animation I have seen, but they took the concept and executed it cleanly with great effect. Examples of ‘flashvertising’ such as this are why I am learning how to use this fantastic interactive design tool.

headache