Doritos “Crystal Ball” takes top spot

So the Goliath has finally been conquered. After a decade of total Super Bowl ad domination, Budweiser has relinquished the top spot in the USA today ad poll. The Winner- Doritos Crash the Super Bowl entrant “Crystal Ball”. So I must say I am a bit disappointed. Not only did my hands down favorite Doritos ad “New Flavor Pitch” not win top spot, it never saw any ad time. In fact, Crystal ball was probably my third choice for even the best Doritos ad. It definitely was funny, but it didn’t have near the acting prowess, nor the comedic timing as did “New Flavor Pitch”. But anyways, congrats to dethroning the king (of beers). Also, congrats to that $1 Million dollar payday coming to the 2 unknowns that made the ad as promised by Doritos for taking top spot in the poll.

For those who may have missed the ad, see the link below:

crystal-ball

Today is the day!

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Well, today is the day. The Super Bowl is around the corner and that means the years best commercials all meet in one place. For $3 Million for 30 secs, they better be the years best. I was reading that this year, Doritos is offering the winner of their “Crash the Super Bowl” contest an extra $1 Million bonus if the spot takes number one in the USA Today poll on Monday. They are going to need some luck however, seeing as how Budweiser  has taken the top spot for the last 10 years. I am hoping “New Flavor Pitch” wins because that spot is classic and I actually think has a chance, especially recognizing the core demographic of the Super Bowl. Regardless of who comes out on top, with the $3 Million price tag this year, I am expecting some great spots and am really looking forward to the ads, oh yeah, and the game!

Doritos Crash the Superbowl

So as you may or may not know, Doritos has been running a contest allowing outside submissions to create a commercial that could be aired during the Superbowl. This is quite the honor, especially seeing as how the price tag this year is $3 Mil a spot. Anyway, the 5 top spots are up for voting on the site and I must say, they are quite good. My personal favorite is the “New Flavor pitch” commercial. What I found most impressive is that you could see the joke coming the whole time, yet it still was pulled off with amazing comic timing and made me laugh out loud. Click the screenshot below for a direct link to my favorite of the bunch, but I would suggest checking them all out. They are all well done.

screen-capture