Melt the ad and freeze the audience!

This is an extremely creative idea created by Greenpeace. Greenpeace is well known for the chaos they create, but this is actually one of their tamer approaches. However, the fact that it is tame does not mean that it’s not effective and also totally interesting. And the fact that they can come up with a unique ad about global warming when these campaigns have been done to death is equally impressive.

The idea:

The viewer walks by the billboard to find a frozen block of ice on the wall. However, throughout the day, the sun melts the ice to expose the copy behind the ice on the board. Also, the ice water drips down into a model of a cityscape, drowning the city in water. This melting ad will definitely makes some passers by freeze in the tracks. Very clever Greenpeace!

greenpeacemelting

PS: I also really dig installation pieces, so this is really cool to me.

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Do Not Pass Go (without noticing this)!

I came across this piece of street art at boingboing.net. It is a piece from Monopoly painted on the sidewalk. Its just  so beautifully obvious, but I am not sure if anyone has ever really done a full campaign like this before. This could be a great idea for a campaign for the right company, or just for Parker Brothers. Not sure if anyone has done it before though.

_luxurytax

Ikea Personalized Catalogs

I came across this ad at ads of the world and thought it was very creative. I was not entirely surprised because IKEA is a very creative company and has done some good work in the past. The concept sets up the cover image of IKEA’s catalog in a number of heavy traffic locations such as shopping malls. The set allows people to get their picture taken on a recreation of the set that is on the cover of their massively popular catalog and recieve a copy of the catalog with themselves as the models. A very well created campaign. Below is a video about the campaign:

IKEA ad

Photoshop goes guerilla!

I was surfing along on the blog creative bits and came across an interesting article profiling an adbusting campaign out of Berlin. The movement is carried out by creating photoshop window stickers that transform the ad from a billboard into a what appears to be a photoshop workspace. As you can see by the photo, this ad is to represent the false images of beauty that are presented in today’s print media. Images of celebs and beautiful women in these magazines and billboards are often heavily altered and give the false impression that these women are flawless in appearance. This in turn often creates a negative body image for “real women”.

photoshopfull

See the full story here…

The campaign reminds me distinctly of the Dove “Real Women” campaign. I thought there use of photoshop imagery within that campaign was also extremely well done and effective. Kudos to Ogilvy for Dove and kudos to those innovative Berliners.

The Economist (BBDO)

Let’s start out with my favorite- The Economist (BBDO)

economist

Pic 1) What a great use of surroundings! (My personal favorite)

economist-balloon-clio

Pic 2) A fantastic example of non-traditional medium that works so well with the imagery and the message. A balloon expands just as your brain expands from The Economist. Great!

the_economist_lightbulb_0jpeg

Pic 3) Once again a fantastic use of outdoor media. Try not to be inspired by a giant light bulb turning on above your head!

This campaign, in my opinion, is the quintessential piece de resistance of advertising. With little, even sometimes no copy or imagery, these ads leave such a lasting and dramatic impact on the viewer. This is truly minimalism at its best. Carl Andre would be so proud!