Shake it up!

This is a very cool example of a new iPhone app. that was created by Dockers. It uses the accelerometer within the device to engage the dancerdockerdance (Dufron of  “Circle of Fire”) as the phone is shaken. There have been shakable apps before, but this is a good example of an established brand taking advantage of the new technology. The ad will be placed within mobile games. This placement is meant to catch the viewer in an already interactive mood, so they are more likely to encourage and appreciate the shakable interaction of the ad.

This is creative chaos taking hold. Interactive marketing is a major hot topic right now, and this new app. will certainly be a catalyst for change in the way even the biggest brands market. This will show marketers that in the new digital age, you must engage!

The full story can be read here at adage digital.