Shake it up!

This is a very cool example of a new iPhone app. that was created by Dockers. It uses the accelerometer within the device to engage the dancerdockerdance (Dufron of  “Circle of Fire”) as the phone is shaken. There have been shakable apps before, but this is a good example of an established brand taking advantage of the new technology. The ad will be placed within mobile games. This placement is meant to catch the viewer in an already interactive mood, so they are more likely to encourage and appreciate the shakable interaction of the ad.

This is creative chaos taking hold. Interactive marketing is a major hot topic right now, and this new app. will certainly be a catalyst for change in the way even the biggest brands market. This will show marketers that in the new digital age, you must engage!

The full story can be read here at adage digital.

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Melt the ad and freeze the audience!

This is an extremely creative idea created by Greenpeace. Greenpeace is well known for the chaos they create, but this is actually one of their tamer approaches. However, the fact that it is tame does not mean that it’s not effective and also totally interesting. And the fact that they can come up with a unique ad about global warming when these campaigns have been done to death is equally impressive.

The idea:

The viewer walks by the billboard to find a frozen block of ice on the wall. However, throughout the day, the sun melts the ice to expose the copy behind the ice on the board. Also, the ice water drips down into a model of a cityscape, drowning the city in water. This melting ad will definitely makes some passers by freeze in the tracks. Very clever Greenpeace!

greenpeacemelting

PS: I also really dig installation pieces, so this is really cool to me.

Do Not Pass Go (without noticing this)!

I came across this piece of street art at boingboing.net. It is a piece from Monopoly painted on the sidewalk. Its just  so beautifully obvious, but I am not sure if anyone has ever really done a full campaign like this before. This could be a great idea for a campaign for the right company, or just for Parker Brothers. Not sure if anyone has done it before though.

_luxurytax

This should turn some heads! (That’s kind of an unintended pun if you think hard about it. Ah! The puns won’t stop)

How could you not create a little chaos with something like this shirt. I found it over at Just Kidding, But Seriously. I have had ideas similar to this for funny shirts, but this one is hard to beat (That is a really dirty pun. Sorry but somebody had to say it).

penis_tshirt_wow