Ikea Personalized Catalogs

I came across this ad at ads of the world and thought it was very creative. I was not entirely surprised because IKEA is a very creative company and has done some good work in the past. The concept sets up the cover image of IKEA’s catalog in a number of heavy traffic locations such as shopping malls. The set allows people to get their picture taken on a recreation of the set that is on the cover of their massively popular catalog and recieve a copy of the catalog with themselves as the models. A very well created campaign. Below is a video about the campaign:



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