Photoshop goes guerilla!

I was surfing along on the blog creative bits and came across an interesting article profiling an adbusting campaign out of Berlin. The movement is carried out by creating photoshop window stickers that transform the ad from a billboard into a what appears to be a photoshop workspace. As you can see by the photo, this ad is to represent the false images of beauty that are presented in today’s print media. Images of celebs and beautiful women in these magazines and billboards are often heavily altered and give the false impression that these women are flawless in appearance. This in turn often creates a negative body image for “real women”.

photoshopfull

See the full story here…

The campaign reminds me distinctly of the Dove “Real Women” campaign. I thought there use of photoshop imagery within that campaign was also extremely well done and effective. Kudos to Ogilvy for Dove and kudos to those innovative Berliners.

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