Creative Chaos

Shake it up!

Jake — Sun, 15 Mar 2009 19:30:20 +0000

This is a very cool example of a new iPhone app. that was created by Dockers. It uses the accelerometer within the device to engage the dancer (Dufron of “Circle of Fire”) as the phone is shaken. There have been shakable apps before, but this is a good example of an established brand taking advantage of the new technology. The ad will be placed within mobile games. This placement is meant to catch the viewer in an already interactive mood, so they are more likely to encourage and appreciate the shakable interaction of the ad.

This is creative chaos taking hold. Interactive marketing is a major hot topic right now, and this new app. will certainly be a catalyst for change in the way even the biggest brands market. This will show marketers that in the new digital age, you must engage!

The full story can be read here at adage digital.

If a client got ahold of this…Look Out!

Jake — Tue, 10 Mar 2009 16:01:19 +0000

Here is a funny video I came across at Creativebits that I am sure will be a chuckle to all my current and future ad pros of the world. ‘MakeMyLogoBiggeritis’ is often the clients biggest ailment, especially if you have ever worked in design. This puts some of those funny little client compliants nicely into a humerous perspective.

Enjoy

Melt the ad and freeze the audience!

Jake — Wed, 04 Mar 2009 18:29:10 +0000

This is an extremely creative idea created by Greenpeace. Greenpeace is well known for the chaos they create, but this is actually one of their tamer approaches. However, the fact that it is tame does not mean that it’s not effective and also totally interesting. And the fact that they can come up with a unique ad about global warming when these campaigns have been done to death is equally impressive.

The idea:

The viewer walks by the billboard to find a frozen block of ice on the wall. However, throughout the day, the sun melts the ice to expose the copy behind the ice on the board. Also, the ice water drips down into a model of a cityscape, drowning the city in water. This melting ad will definitely makes some passers by freeze in the tracks. Very clever Greenpeace!

PS: I also really dig installation pieces, so this is really cool to me.

Do Not Pass Go (without noticing this)!

Jake — Mon, 02 Mar 2009 23:47:13 +0000

I came across this piece of street art at boingboing.net. It is a piece from Monopoly painted on the sidewalk. Its just so beautifully obvious, but I am not sure if anyone has ever really done a full campaign like this before. This could be a great idea for a campaign for the right company, or just for Parker Brothers. Not sure if anyone has done it before though.

This should turn some heads! (That’s kind of an unintended pun if you think hard about it. Ah! The puns won’t stop)

Jake — Mon, 02 Mar 2009 07:20:47 +0000

How could you not create a little chaos with something like this shirt. I found it over at Just Kidding, But Seriously. I have had ideas similar to this for funny shirts, but this one is hard to beat (That is a really dirty pun. Sorry but somebody had to say it).

Creative Chaos is Brewing (PUN INTENDED!)

Jake — Wed, 25 Feb 2009 02:34:44 +0000

OK! So I am really excited to be working with OU Ad Club this year. We are working on our NSAC campaign (for which we are reigning National Champs!) for The Century Council to promote safe drinking habits in college (hence the pun in the title). I can’t go into any detail because the competition is yet to happen, but I will say that we are working on some revolutionary stuff. I can say I have never seen a safe drinking campaign quite like this one. More info to come in the next few months when the competition is over. Creative chaos is happening!

Doritos “Crystal Ball” takes top spot

Jake — Mon, 02 Feb 2009 19:01:31 +0000

So the Goliath has finally been conquered. After a decade of total Super Bowl ad domination, Budweiser has relinquished the top spot in the USA today ad poll. The Winner- Doritos Crash the Super Bowl entrant “Crystal Ball”. So I must say I am a bit disappointed. Not only did my hands down favorite Doritos ad “New Flavor Pitch” not win top spot, it never saw any ad time. In fact, Crystal ball was probably my third choice for even the best Doritos ad. It definitely was funny, but it didn’t have near the acting prowess, nor the comedic timing as did “New Flavor Pitch”. But anyways, congrats to dethroning the king (of beers). Also, congrats to that $1 Million dollar payday coming to the 2 unknowns that made the ad as promised by Doritos for taking top spot in the poll.

For those who may have missed the ad, see the link below:

Today is the day!

Jake — Sun, 01 Feb 2009 21:06:15 +0000

Well, today is the day. The Super Bowl is around the corner and that means the years best commercials all meet in one place. For $3 Million for 30 secs, they better be the years best. I was reading that this year, Doritos is offering the winner of their “Crash the Super Bowl” contest an extra $1 Million bonus if the spot takes number one in the USA Today poll on Monday. They are going to need some luck however, seeing as how Budweiser has taken the top spot for the last 10 years. I am hoping “New Flavor Pitch” wins because that spot is classic and I actually think has a chance, especially recognizing the core demographic of the Super Bowl. Regardless of who comes out on top, with the $3 Million price tag this year, I am expecting some great spots and am really looking forward to the ads, oh yeah, and the game!

Marketing yourself

Jake — Sun, 01 Feb 2009 03:15:08 +0000

I recently came across this article on Ad Age and thought it brought up a few good points. As a marketing student with a major interest in the field of advertising, I often see a major disconnect between the two disciplines. Many may expect that marketing and advertising are very similar in college, and in some ways, they are. However, I do see that many advertising majors (which is in the School of Journalism at OU) lack analytical as well as professional sales tools. Many marketing students (in the School of Business) lack creative and writing tools. I have been fortunate enough to gain experience in both majors, which has helped me to develop a set of well rounded disciplines in my portfolio. As this artcle points out, it is a major advantage to understand both left brain and right brain processes to be successful in marketing and advertising, and I would certainly agree.

Welcome to the chaos!

Jake — Thu, 29 Jan 2009 23:37:48 +0000

It’s time to get chaotic. Creative chaos is waiting all around us, we just need to open our eyes and take advantage. Turn common into comical, or bring fame to tame. There are opportunities to use objects everyday and twist them, break them, flip them or mash them into something that will stop traffic and get people saying, “What in the…?”

Advertisers are always looking for ways to get attention. What better way than to get guerilla and turn the ordinary into something extraordinary. So let’s get creative cause a little (controlled) chaos. This blog will showcase the best in all things chaotic. Sometimes they are ads, sometimes they are not. My objective here is to get people to see the world from a different lens and maybe even step out of there comfort zone for a moment. Anyway, enough talking…Enjoy the show!