I recently came across this article on Ad Age and thought it brought up a few good points. As a marketing student with a major interest in the field of advertising, I often see a major disconnect between the two disciplines. Many may expect that marketing and advertising are very similar in college, and in some ways, they are. However, I do see that many advertising majors (which is in the School of Journalism at OU) lack analytical as well as professional sales tools. Many marketing students (in the School of Business) lack creative and writing tools. I have been fortunate enough to gain experience in both majors, which has helped me to develop a set of well rounded disciplines in my portfolio. As this artcle points out, it is a major advantage to understand both left brain and right brain processes to be successful in marketing and advertising, and I would certainly agree.
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Jake
