It’s time to get chaotic. Creative chaos is waiting all around us, we just need to open our eyes and take advantage. Turn common into comical, or bring fame to tame. There are opportunities to use objects everyday and twist them, break them, flip them or mash them into something that will stop traffic and get people saying, “What in the…?”
Advertisers are always looking for ways to get attention. What better way than to get guerilla and turn the ordinary into something extraordinary. So let’s get creative cause a little (controlled) chaos. This blog will showcase the best in all things chaotic. Sometimes they are ads, sometimes they are not. My objective here is to get people to see the world from a different lens and maybe even step out of there comfort zone for a moment. Anyway, enough talking…Enjoy the show!
This is a very cool example of a new iPhone app. that was created by Dockers. It uses the accelerometer within the device to engage the dancer (Dufron of “Circle of Fire”) as the phone is shaken. There have been shakable apps before, but this is a good example of an established brand taking advantage of the new technology. The ad will be placed within mobile games. This placement is meant to catch the viewer in an already interactive mood, so they are more likely to encourage and appreciate the shakable interaction of the ad.
This is creative chaos taking hold. Interactive marketing is a major hot topic right now, and this new app. will certainly be a catalyst for change in the way even the biggest brands market. This will show marketers that in the new digital age, you must engage!
The full story can be read here at adage digital.
Here is a funny video I came across at Creativebits that I am sure will be a chuckle to all my current and future ad pros of the world. ‘MakeMyLogoBiggeritis’ is often the clients biggest ailment, especially if you have ever worked in design. This puts some of those funny little client compliants nicely into a humerous perspective.
This is an extremely creative idea created by Greenpeace. Greenpeace is well known for the chaos they create, but this is actually one of their tamer approaches. However, the fact that it is tame does not mean that it’s not effective and also totally interesting. And the fact that they can come up with a unique ad about global warming when these campaigns have been done to death is equally impressive.
The viewer walks by the billboard to find a frozen block of ice on the wall. However, throughout the day, the sun melts the ice to expose the copy behind the ice on the board. Also, the ice water drips down into a model of a cityscape, drowning the city in water. This melting ad will definitely makes some passers by freeze in the tracks. Very clever Greenpeace!
PS: I also really dig installation pieces, so this is really cool to me.
I came across this piece of street art at boingboing.net. It is a piece from Monopoly painted on the sidewalk. Its just so beautifully obvious, but I am not sure if anyone has ever really done a full campaign like this before. This could be a great idea for a campaign for the right company, or just for Parker Brothers. Not sure if anyone has done it before though.
How could you not create a little chaos with something like this shirt. I found it over at Just Kidding, But Seriously. I have had ideas similar to this for funny shirts, but this one is hard to beat (That is a really dirty pun. Sorry but somebody had to say it).
OK! So I am really excited to be working with OU Ad Club this year. We are working on our NSAC campaign (for which we are reigning National Champs!) for The Century Council to promote safe drinking habits in college (hence the pun in the title). I can’t go into any detail because the competition is yet to happen, but I will say that we are working on some revolutionary stuff. I can say I have never seen a safe drinking campaign quite like this one. More info to come in the next few months when the competition is over. Creative chaos is happening!
So the Goliath has finally been conquered. After a decade of total Super Bowl ad domination, Budweiser has relinquished the top spot in the USA today ad poll. The Winner- Doritos Crash the Super Bowl entrant “Crystal Ball”. So I must say I am a bit disappointed. Not only did my hands down favorite Doritos ad “New Flavor Pitch” not win top spot, it never saw any ad time. In fact, Crystal ball was probably my third choice for even the best Doritos ad. It definitely was funny, but it didn’t have near the acting prowess, nor the comedic timing as did “New Flavor Pitch”. But anyways, congrats to dethroning the king (of beers). Also, congrats to that $1 Million dollar payday coming to the 2 unknowns that made the ad as promised by Doritos for taking top spot in the poll.
For those who may have missed the ad, see the link below: